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Beacons is India’s first independent IoT sensor network (BLE, WiFi, NFC) helping brands, retailers, advertisers and app publishers to engage in real-time with millions of consumers via their mobiles, in high footfall physical locations

Use the power of proximity in your advertising campaigns. There is nothing more valuable than accurately targeting a potential customer when they are about to make a purchase decision

According to JiWire

53% of consumers are willing to share their current location to receive more relevant advertising

57% of consumers are more likely to engage with location-based advertising

62% of consumers share local deals with friends

63% of consumers feel a coupon is the most valuable form of mobile marketing

Using our platform, brands and consumption businesses can deliver relevant, highly engaging content straight to consumer’s mobiles as they dwell near our proximity hotspots, located in curated high traffic points of consumption, while influencing consumer’s purchase decisions

App publishers can use precise hyper location feedback for their users and push relevant content, contextual messages or trigger app based actions to increase app engagement, enhance user experience and ad targeting accuracy

BeaconsTalk’s SDK and API, supports proximity campaigns on both Android and IOS applications. Using the SDK and API app publishers can obtain user profiles, behaviour patterns, places of interest, proximity context and target their users in real time

The platform also allows app publishers to monetize their advertising inventory by allowing non-competing third party advertisers to advertise through their apps based on user proximity. The platform provides complete control of advertising delivery and helps avoid spamming and continuous targeting

 

Install beacons in your locations to target your consumers with personalized contextually message and create a more engaging experience with your brand.